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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

How to shift from marketing to sales without losing steam [14:11]. The great reset: From sales-led to product-growth orientation [19:11]. “Leads don’t matter” — Stephanie wades into the controversy [24:17]. Sam Jacobs: This week on the show, we welcomed Stephanie Cox , VP of Sales and Marketing at Lumavate.

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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

And it’s why customer insights, revenue operations, and a platform approach are critical. B2B buyers are now in control of the information flow during the buying process, leaving sales and marketing teams to operate in the dark for most of the journey or the “Dark Funnel.” Revenue operations. Transparency. Timing . …