Remove Article Remove Groups Remove PointClear Remove Software
article thumbnail

Sales Lead Management Association Honors

SBI

You’ll find articles, book reviews, webinars, and an “ask the expert” feature. This year Trish Bertuzzi and founder of The Bridge Group, nominated yours truly for consideration. Trish Bertuzzi – The Bridge Group. Dan McDade – Pointclear. Debbie Qaqish – The Pedowitz Group. Thank you Trish!

article thumbnail

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” Extensive pricing pressure from competing services/products at lower prices. Customer needs can shift quickly. Frequent and rapid new competitor product introductions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Marketing Management Must Master Deep Digital Analytics

Pointclear

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. About the Author.

Analytics 164
article thumbnail

5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Some of the reasons for this are: capacity, consistency, attrition, onboarding, peak staffing (such as to build pipeline for new reps…) but that is not what this article is about. This article is about how to select a partner once you decide to go in that direction. One of the world’s largest software companies—since 2002.

article thumbnail

Top sales blogs all sales managers need to follow

PandaDoc

Steven shares monthly tips and actionable articles to help new and senior sales leaders take their performance to the next level. We publish timely, energetic, authoritative articles that help salespeople be better salespeople. Rain Group Sales Blog. Rain Group Sales Blog readers are treated to fresh, research-based content.

article thumbnail

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)

Pointclear

Technical specifications are to the point, the buying process may involve working directly with a single contact in a purchasing group, or the sale may be transacted via an ecommerce application. A $250,000 software solution may require connecting with a CEO, a chief line-of-business officer, and a number of influencers.