The Coming Death of the Cold Sales Call (2 Reasons Cold Outreach Is Changing Forever)
Sales Hacker
JANUARY 13, 2020
Which begs the question: Why is it that the cold sales call has been the backbone of outbound sales for years? Soon, it will include a wide range of new actions undertaken over extremely fast 5G mobile transmission, like wireless cable TV service. It takes an average of 18 call attempts to actually reach a prospect.
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