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Cold Calling Is Alive! How to Cold Call, Connect, Convert, and Crush on the Phone

Cience

Is it still an efficient way to connect with B2B buyers in the digital decades present and future? Telemarketing. In B2B outbound marketing, cold calling is a prospecting technique used to start business conversations with decision-makers over the phone. Telemarketing. Table of Contents. What Is Cold Calling? Conclusion.

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Inbound or outbound sales—which one should you focus on?

Close.io

With inbound, the prospect does the searching, the reading of an article, the attending of a webinar, or the scheduling of a free consultation call. We’ll spend the rest of the article describing those situations to you to point you to the strategy that will be the best growth channel for your business. Inbound or outbound?