The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
A lead gets here by clicking on an ad, social media post, or a search engine result. There are generally four go-to-market sales strategies — each one catering to a different product and business model. This works best for simple products with a low-cost point and high volume of sales. After that comes the engage phase.
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