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B2B Event Lead Generation – Guide

Cience

And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. In fact, for some industries (like biotechnology and genomics, for example) conferences are far and away the best source of potential customers. Okay, 68% of marketers use events for lead generation. The top reason?

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Sales Leads – How to Tame a Unicorn

Cience

The decision maker that your Sales Development Rep (SDR) contacts via email, phone and other channels of communication. Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

The decision maker that your Sales Development Rep (SDR) contacts via email, phone and other channels of communication. Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria.