Pointclear

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. as compared to $1,357.25

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 169

Pointclear

JULY 17, 2012

Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” As I say in my book, The Truth About Leads , when talking about cost-per-lead: “How much should a lead cost? ” “Inbound rules.

Inbound 217

Inbound Sales Qualified Lead Marketing Qualified Lead Outbound 217

Pointclear

FEBRUARY 23, 2018

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. This scenario is in stark contrast to what others in our industry do, which can be encapsulated as follows: Send me a list, send me a script, send me some money—and we’ll send you some leads. (Of They can’t.

Sales Qualified Lead 100

Sales Qualified Lead Forecasting Outsourcing Services PointClear 100

Pointclear

NOVEMBER 29, 2016

This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. While marketing technology and marketing automation software are not totally to blame, they have made it easier to get more poor quality leads to sales faster than ever before. (Photo Courtesy of Kenny Madden).

Lead Rank 100

Lead Rank Account Marketing Qualified Lead Sales Qualified Lead 100

Pointclear

MAY 17, 2018

Go to this CustomerThink link for more in a blog called “Lists and the Rest of the Story.” The most important lesson from that blog is that everything (including lists) is testable. See this blog on market segmentation for more information. Option 3: Content Aggregator Leads. More on that to come. ROI Multiplier 4.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Marketing Qualified Lead 100

Pointclear

MAY 1, 2012

In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization. B2B sale complexity impacts cost-per-lead.

Cost per Lead 181

Cost per Lead Lead Rank Lead Generation Marketing Qualified Lead 181

Pointclear

DECEMBER 20, 2016

If you want more information on understanding how much you should be paying for a lead, check out our How Much Should a Lead Cost whitepaper. From one vendor alone they bought 6,000 leads. While doing research for this blog I found one study that was quoted frequently stating that technology leads cost $51 – $100.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Cost per Lead Lead Rank 100