Remove 2024-gtm-predictions
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Why sales enablement is now essential to the enterprise

Highspot

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. This means delivering an exceptional sales experience – something we’re humbled that so many companies have attested to receiving when working with us.

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Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024

Sales Hacker

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Thanks for reading The GTM Newsletter! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

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How to Build An All-Star Go-to-Market Team

Highspot

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?