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An Open Letter to Social Sellers Everywhere

Tony Hughes

When we treat social selling as the next big thing, as if it were a transactional cold call where we can achieve million dollar closing results with one or two calls, we take the sector backwards. My hair may be greying but I've noticed this 'social-for-social's-sake' undoing highlights a major gap in the sector.

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Whale Hunting Part I - The Rate of Decay

Tony Hughes

So waiting for the sector to come to you is a red herring. Don't answer your email, construct an RFP response, work the web leads or build that 55 slide presentation with your NASCAR slide. I'm not parroting the magic quadrant report: I tell the story in my own way to deeply engage. Reinvigorated by this article?