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15 CRM Statistics You Need to Know

Pipeline

This shift in the buyer’s behavior pushes businesses to implement a sales tool like CRM into their daily work—helping them put buyer satisfaction above anything else. 77% of sales professionals say their organization plans to invest more in sales intelligence tools—including CRMs.

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The Ultimate Guide to Choosing a Winning Sales Methodology

Highspot

Who should use it: This approach is best for complicated deals with protracted buying cycles and is an effective way to approach major enterprise buyers. Because it can also be automated via your CRM, teams with sophisticated sales operations teams may find this approach effective. Integrate, integrate, integrate.

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An Open Letter to Social Sellers Everywhere

Tony Hughes

For Millennials and others looking to leverage LinkedIn or Sales Navigator at the core of your strategy, I would highly recommend dropping everything and reading Neil Rackham 's books like SPIN Selling. Wouldn't it be nice to manage the KPIs that can actually be managed and leverage the sales activities that actually lead to revenue outcomes?