Remove Buying Cycle Remove Demand Generation Remove Incentives Remove Opportunity
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How One Company Integrates SDRs into their Account-Based Strategies

The Bridge Group

Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. For this they get a flat rate for the meeting and another flat rate if it is accepted as an opportunity. This accounts for roughly 40% of their incentive compensation.