Remove Channels Remove Demand Generation Remove LinkedIn Remove Transportation
article thumbnail

How to Implement Effective Account-Based Marketing Strategies with Auseh Britt

Sales Hacker

Auseh Britt: Terminus is a multi-channel engagement platform to do account based marketing. I went to work for the Florida Department of Transportation. Auseh Britt: Multi-channel is the approach to take. Having that surround-sound multi channel approach is the best way to do it. Auseh Britt : My LinkedIn profile.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

She is a Speaker and Hostess for LinkedIn Live. Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Recognize that B2B is human to human and it is at that level that you can make your magic. Jen Ferguson.

Hiring 130