Why Marketing Should Own Inside Sales (and why they shouldn’t)
A Sales Guy
FEBRUARY 1, 2014
They control and can coordinate follow-up activities and messages across channels – online, via email, via phone, etc. I would expect this to generate higher conversion to sales qualified leads immediately, as well as in the short and long-term as those leads are nurtured and mature over time. And that can make for a bumpy road.
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