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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Test the various channels and continue advertising on those showing high conversions. And stop investing in channels where you see low conversions. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. After that, your customer should ideally turn into a promoter.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Time to take notes. Alicia Berruti.

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