Conversion Inside Sales SME Study 
Tony Hughes
MARCH 13, 2018
Build one-pagers, white papers, brand collateral and an array of enticing sales material. Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. Turning the camera on to the customers to garner their insight is a great way to align sales and marketing.
Sales Hacker
OCTOBER 7, 2021
In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Time to take notes. Alicia Berruti.
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