How to Check the ROI of Your ABM Strategy
Sales Hacker
JULY 15, 2021
Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). Cost Per Click (CPC): CPC is the exact amount of money you pay for each click your ad gets. Lower your CPC to boost your campaign’s revenue. Marketo Engage.
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