Demand Generation, Energy, Marketing and Marketo

PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

Marketing

Marketing Scale Demand Generation Agencies Marketo

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. What is your best piece of career advice for women in sales? Commit to being an expert at what you do. Hang Black.

Hiring

Hiring Ideal Customer Profile Top of Funnel Lead Rank

Sales Pro Central

PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

170+ Women in Sales Share Their Career-Defining Aha Moment

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