3 SEO Metrics CMO's Can Use to Drive More Leads in the Funnel
SBI Growth
SEPTEMBER 18, 2012
As next year’s new plans take shape, the VP of Sales will be leaning on CMO's for more leads. What channel of Demand Generation can yield the highest return and sustained success? Below is an example report reflecting the ideal B2B mix of branded vs. non-branded keywords. The answer is Search Engine Optimization (SEO).
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