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Tying Your ABM Strategy to Revenue

Chorus.ai

APRIL 27, 2018

“The buyer” is no longer a single person; it is a unit, a whole group of decision-makers that participate in the sale each playing a unique role… To market and sell to all those people, companies must change their strategy from focusing on individuals (traditional demand generation) to focusing on accounts (ABM).

Account Based Marketing 48
Account Based Marketing Revenue Strategy Demand Generation Targets 48
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

I spent 13 years in massage therapy, which included running my own business, before I moved to sales. Ashleigh Early focuses on helping companies and sales professionals achieve sustainable growth by emphasizing empathy and humanity through science. What would you tell a woman just starting a career in sales? Alicia Berruti.

Hiring 130
Hiring Ideal Customer Profile Top of Funnel Lead Rank 130
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