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Outbound Lead Generation: Proven Strategies & Tips

SalesHandy

The ultimate goal of outbound lead generation is to pique prospects’ interest in order for them to enter your sales pipeline and eventually nurture them into paying customers. Outbound lead generation is indeed effective as several surveys have proven so. Cold calls have been one of the oldest strategies in the sales handbook.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The Sketchnote Handbook. Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). The success of any business-to-business company is directly linked to how effectively they acquire new pipeline.