Demand Generation Insurance Lead Nurturing Marketing 
SalesHandy
AUGUST 3, 2020
Somewhat similar to affiliate marketing, a lead generation business generates leads and sells existing products and services for a fee. In the United States alone, there are over 30 million small businesses that generate trillions of dollars in revenues combined. Is the market itself saturated?
Sales Hacker
NOVEMBER 15, 2017
Account-Based Marketing. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. AB Testing. Account-Based Everything / Revenue.
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