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Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

According to a recent report from Marketo , misalignment between sales and marketing costs companies $1 trillion dollars annually. When there is synergy between the two groups, it’s much easier to identify prospective customers’ wants and needs and create more accurate buyer personas.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

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