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5 Core Lead Management Features Your CRM Needs

SugarCRM

Our previous blog post discussed the core CRM features for sales automation. Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization.

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5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Here’s some of the top ways we see marketing and sales teams using CRM data to move the needle on pipeline and revenue.  . The use of CRM data is also a great way to connect sales and marketing teams.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

As a learning lesson of our ample collaboration with such enterprises, we have insights into the niche that might help companies in such verticals better implement CRM tools, which is why we put together this CRM playbook. Most companies struggle with fragmented, siloed information regarding customers, global sales, and service teams.

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The 3 Biggest Webinar Myths

SugarCRM

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. Now, newsletters are one of the least effective lead generation tool—everyone has one.

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How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

Marketers use various tools and technologies in the digital marketing world, and marketing automation is necessary to succeed. Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. Sales reps then receive email alerts when their leads meet certain criteria.

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How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

Marketers use various tools and technologies in the digital marketing world, and marketing automation is necessary to succeed. Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. Sales reps then receive email alerts when their leads meet certain criteria.