Get Better Results From Your Leads – Through the Sales Rep Lens
SBI Growth
AUGUST 25, 2012
Reps often hunt down new leads themselves, discounting many from marketing. The web sites they visit, webinars they attend, e-books and blogs they read. Leads that “opt-in” have given information about themselves (e-mail, phone number) to receive something in return (daily blog posts, admission to a webinar, etc.).
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