25+ Account-Based Marketing Tactics & Software Solutions
LeadBoxer
DECEMBER 8, 2019
Define target accounts with look-alike modeling You should also look at your current customers to see who is the most valuable, in other words, which existing accounts have the highest ROI or send the most referrals your way. A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model.
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