Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?
Pointclear
JULY 17, 2012
It's harder for a rep to reframe how that customer is thinking about a solution at that point in their purchase process, so reps opt to just fulfill ‘orders’ from those prospects and might end up leaving a lot of money on the table.
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