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Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

Pointclear

It's harder for a rep to reframe how that customer is thinking about a solution at that point in their purchase process, so reps opt to just fulfill ‘orders’ from those prospects and might end up leaving a lot of money on the table.

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Demand Generation Strategies & Lead Management Processes First

Pointclear

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

However, the welcome email should do far more than alert your prospect that he’s now subscribed to some type of service. The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. What do I see in the future? Retargeting. Increased use of video.