Steven Rosen

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(2:56) “The Importance of Setting Learning Goals for Sales Leaders”

Steven Rosen

For instance, if the goal is to increase prospecting activities, salespeople need the necessary skills in email outreach, networking, and asking for referrals. Colleen shares an example of a client who recognized the need for additional training in business development.

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Sales Goals or Learning Goals

Steven Rosen

One of the best examples involves a company introducing new business development goals. For each leading indicator, like prospecting activities, sales leaders should pinpoint the specific training or coaching required to master that skill. This is where learning goals become crucial.