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Guest Post: Yikes! We have met the enemy and it is us!

Jonathan Farrington

I think this fact is a major reason why senior executives do the Linda Blair head spin (from the 1973 horror film, “The Exorcist” for those too young to have seen it). However, to summarize, a company that drives inbound leads should expect results that are greater than so-called cold, outbound leads, right? I invite your comments.