Guest Post: Yikes! We have met the enemy and it is us!
Jonathan Farrington
NOVEMBER 2, 2012
Neil Rackham delivered the keynote address at this year’s national US Business Marketing Association meeting and is quoted in “BtoB Magazine” as follows: “ Sales and marketing are two functions with an identical mission, so how can they be like ships passing in the night?”. 3 Steps to Align Sales and Marketing. Measure what matters.
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