How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS). Content was created to show the effects of working with an “Outside SAP ? But sales did not have the right content and messaging to make a human-to-human connection.
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