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Call vs. Email Sales Prospecting: How to Be Effective With Both

Pipeline

People prefer voice for interactions with 31% of financial services, 41% of insurance services, 33% of healthcare services, and 35% of retail services. Frequent sales calls can annoy some leads. They may even get frustrated, and your lead nurturing efforts will go down the drain.

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What is Inside Sales? Everything You Need to Know

Gong.io

Depending on their role within the team, inside sales reps engage in research, prospecting, email and social media outreach, cold calling, lead nurturing, qualification, demonstration, and negotiation conversations. Nurturing existing leads. Attending sales training and coaching sessions. Team management.