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Get Over Your Fear of Marketing Automation Software

SugarCRM

There are four reasons why people are afraid of marketing automation software before they use it: 44% of marketers , have not heard of lead nurturing or marketing automation — they just know about email marketing and a little bit about segmentation and A/B testing. Adopting a platform shouldn’t be too hard anymore.

article thumbnail

Get Over Your Fear of Marketing Automation Software

SugarCRM

There are four reasons why people are afraid of marketing automation software before they use it: 44% of marketers , have not heard of lead nurturing or marketing automation — they just know about email marketing and a little bit about segmentation and A/B testing. Adopting a platform shouldn’t be too hard anymore.