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Intelligent Routing: Fuel the Entire Sales Journey with Complete Data

Zoominfo

To set their sales teams up for success — and drive the largest possible return on investment for their businesses — today’s go-to-market leaders need comprehensive, integrated data and intelligent lead-routing systems. Lower conversion rates Poor-quality data dramatically reduces the accuracy of lead scoring and prioritization.

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Top Trends in Successful Sales Development Teams

InsideSales.com

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. Lead Quality and Account-Focused Strategies Dominate. Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. for marketing reports.

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Stop Guessing. There’s a Way to Guide Selling

InsideSales.com

Most solutions require a ton of mapping to CRM, then market it as “flexibility”. Marketing creates duplicates inside of Salesforce. Sales blames Marketing for feeding them crap leads. Marketing blames Sales for not working leads. SPEED TO LEAD. You own the burden of calibrating both systems regularly.

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Lessons from the Inside Sales Leadership Summit 13

Score More Sales

Also, InsideSales research indicated that the most effective combination of strategies is your website, email, tradeshow, and an inside sales team making calls. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012″ and one of “20 Women to Watch in Sales Lead Management” for 2012 and 2013.