How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
Because of intent data platforms like Bombora and 6Sense, many sales and marketing teams are now focusing their account-based efforts on in-market accounts. It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS).
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