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No More Cold Calling

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Forget Social Selling—Try Social Engagement

No More Cold Calling

SEPTEMBER 18, 2014

The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. By sharing information, ideas, solutions, and even referrals with our clients and prospects, we become trusted resources. CSO Insights agrees with me.

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Social Selling Cold Calling Social Media Ideal Customer Profile 296
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4 Ways Salespeople Get Social Networking Wrong

No More Cold Calling

MARCH 5, 2015

CSO Insights explains this concept well in the “ 2014 10th annual Lead Management & Social Engagement ”: Not every social outreach is going to result in a sale, nor should it. In doing so, we become trusted resources. Put simply: By giving to our customers, we give them reasons to buy from us.

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Networking Social Media Referrals Cold Calling 120
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