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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

AT Internet also has a wide range of white papers to guide and teach the uninitiated. You may also like: Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. Does Marketing Own the Pipeline? About the Author.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. It aligns marketing and sales functions to target a predetermined specific set of key accounts. For that to happen, the marketing and sales teams have to work closely together.