article thumbnail

Depend on Recurring Revenue? Here’s How to Contain Creation Costs

Braveheart Sales

In the electronic security industry, as well as SaaS, telecom and other recurring revenue businesses, customer creation costs are a key component which determines the company’s ability to borrow for expansion. I also had the privilege of hosting a breakfast where we discussed the state of sales in the security industry. Source: com].

Revenue 52
article thumbnail

What is Inside Sales (And Why Do You Need It?)

DialSource

At this point, there is no more discussion about inside sales vs outside sales and which is more optimal in terms of a company’s growth strategy. . Based on the 2020 pandemic and corresponding lockdown measures, overnight, everyone was transformed into an inside sales or digital selling role. This is the next normal.