Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
Through the decades, the coaches, consultants and idea generators who help sales and marketing teams improve their performance have made storytelling a staple of their message. They are more often directly engaging with prospects and growth-opportunity customers. and isn’t that our goal in sales?—?a a story is the way to do it.”
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