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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

ROI

ROI Buyer Buying Cycle Social Media

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

research from IDC indicates that buyers view sales professionals as adding less and less value to the decision making process, and as a result, are involving them later and later in the sales cycle. Death of a Salesman? Content may indeed be King to the Internet fueled buying cycle.

Buying Cycle

Buying Cycle Marketing Comparison Vendor

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Five Reasons You May Not Be Spending Enough on Content Marketing

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