There’s No Such Thing as a Warm Call: August Referral Selling Insights
No More Cold Calling
AUGUST 30, 2018
Referrals are HOT, HOT, HOT! There’s no such thing as a warm anything in sales—an email, phone call, social media outreach, or even a knock on the door. Even if they do know each other, name dropping is not the same thing as having a referral. Dialing for dollars or getting referrals?
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