Stop the Discounting Madness. You’re Capable of Higher Profits by Mark Hunter “The Sales Hunter”
Increase Sales
MARCH 14, 2012
The last several years have been difficult for the vast majority of businesses. It seems as if every customer is demanding a lower price or at least some sort of special deal. As frequently as customers are asking for it, salespeople are giving it to them. Salespeople are quick to defend their need to discount with the belief that this is the only way they can close the sale.
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