What Makes a Lead a Good Lead?
Understanding the Sales Force
FEBRUARY 22, 2012
Understanding the Sales Force by Dave Kurlan A dozen leads came in today and among them were leads from DELL and Bose. Both are large companies and might even make great clients but are they good leads? That all depends on who you ask. So I pretended to ask 6 salespeople that I've worked with over the past several years. I pretended to say, "I have leads from DELL and Bose - are you interested in either of them?
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