The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tailwinds for Marketing Automation Software - Insi.

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Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Tailwinds for Marketing Automation Software - Insi.

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The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. percent of their revenue on marketing, with software vendors spending the most, at 6.5 On average, IT firms invest 3.6

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