LeadFuze

JANUARY 1, 2022

SkyStream had to diversify its business when the “bubble” burst in 2002. Furthermore, youll need to create a buyer persona for your product or service in order to effectively market it. Step 4: Decide which channels to reach your target customers. Other channels include door-to-door salesmen or direct partners.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Why are buyers getting harder to reach? Frugal buyers are the norm - driven to be skeptical by a lack of demonstrated value from prior investments and increased investment governance.

Marketing 40

Marketing Vendor ROI Survey 40

Sales Hacker

APRIL 28, 2020

Lori Richardson: I started a sales consulting business in 2002, which seems like forever ago. So, all sorts of PCs and peripherals and training and services. Are you advising different communication channels? And that’s why training is such a big industry with so much waste in it. So it involved a lot more data.

Sales Leadership 71

Sales Leadership Hiring Lead Rank Lead Scoring 71