Remove 2002 Remove Buyer Remove Demand Generation Remove Document
article thumbnail

4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). Validate Assumptions. You have been there before.