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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

AUGUST 31, 2012

Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). Hundreds, if not thousands of CMO’s across the globe make similar comments.

Buyer Persona

Buyer Persona Buyer Analytics Research

HOW CAN I DELIVER INSIGHT TO AN EXECUTIVE WITH 25 YEARS OF EXPERIENCE?

Insight Demand

APRIL 7, 2016

This is a well-documented cognitive bias in which individuals overestimate their own abilities relative to others. If buyers put both the status quo and new products up on a shelf and objectively evaluated the pros and cons of each, the status quo bias would not exist. But buyers are not objective. OPTIMISM BIAS.

Government

Government Scale Lead Rank Lead Scoring

4 Reasons Why CMO’s Should Care About Buyer Personas Today

HOW CAN I DELIVER INSIGHT TO AN EXECUTIVE WITH 25 YEARS OF EXPERIENCE?

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