SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. You Have Entered New Markets.

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

Pointclear

JULY 10, 2012

So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results.

Lead Generation 150

Lead Generation PointClear Leads Marketing Qualified Lead 150

Jeff Davis

MARCH 13, 2018

I've talked to many leaders about the need to align B2B Sales and Marketing. Now that a significant amount of attention has been directed at alignment, we are starting to see more research that helps us better understand its impact on revenue. The most effective way to do that is to ensure that both teams focus on the pipeline revenue.

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days.

Marketing 40

Marketing Vendor ROI Survey 40