SBI Growth
AUGUST 31, 2012
(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). Buyer research and buyer personas give you the opportunity to document the customer insights into actionable strategy. Two steps forward and then one-step backward. What do you do?
Jeff Davis
MARCH 13, 2018
Process - Focus on pipeline Revenue One of the most impactful opportunities in an alignment effort is to focus on creating a robust prospect-to-customer process. One example for me would be using customer LTV (Lifetime Value) as a benchmark when making decisions on whether to spend marketing budget on specific demand generation efforts.
The ROI Guy
MAY 4, 2006
Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Indeed, the growth presents some great opportunities for the savvy IT solution provider. Worldwide annual growth in global IT spending is expected to be 6.3% What can sales teams expect for the rest of 2006?
Expert insights. Personalized for you.
282 
Let's personalize your content