SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. You Developed Buyer Personas Without Buyer Research. If you developed buyer personas independent of conducting any qualitative buyer research, do not think you can count these. Do The Right Level Of Research. What are their goals?

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

SBI Growth

AUGUST 31, 2012

(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. They have strayed far and wide in many circles from their original purpose.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Jeff Davis

MARCH 13, 2018

Now that a significant amount of attention has been directed at alignment, we are starting to see more research that helps us better understand its impact on revenue. ” — Jim Dickie, Research Fellow at CSO Insights. January 2002, Himmelman Consulting, Minneapolis, MN.

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. for 2005 – this according to Forrester latest research. Third party research and tools seem to help with the skepticism, as well as vendors providing the analysis in a collaborative and cooperative fashion.

Marketing 40

Marketing Vendor ROI Survey 40