TSE 1284: Why Your Brain Lies To You: Cash Is NOT The Best Motivator
Sales Evangelist
APRIL 30, 2020
Tim did research with Dan Ariely from Duke University, the author of the book called Predictably Irrational. Money becomes a less motivational tool because a cash prize isn’t likely something you will share with friends or social media. Back in 2008, Tim was working with an insurance client that was declining at 35% annually.
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